Allows the collection of information in order to select and distribute content about you, then assess their dissemination and their effectiveness. This includes: using information previously collected about your interests to select content; the processing of data indicating what content has been displayed, how often, for how long, when and where it has been displayed; and whether you reacted to that content, for example if you clicked on it. This does not include Personalization which consists of the collection and processing of information relating to your use of this service in order to subsequently send you personalized content and / or advertisements in other contexts, for example on websites or applications.